Epoq IT were in the process of restructuring their services in preparation to launch a new support package, for which they needed help to create an identity.
Whilst continuing to make their mark within the Legal, Pharmaceutical and Recruitment sectors, they identified a need to build a deeper connection with their audience, to be seen as the consultative and strategic partner, not just IT Support.
Having discussed their objectives, it was agreed that we would carry out our proposal of an audit across their existing brand architecture and marketing communications materials.
We wanted to ensure that there was a clear brand direction that aligned all of the company’s technology solutions with the launch of the new support package.
Through our evolvement of the existing brand, the new styling presented Epoq IT as a larger, established and authoritative business with a friendly, human side that you trust.
Ensuring clarity and consistency across all new marketing communications, the identity for the launch piece was able to fit seamlessly with all the elements of Epoq IT’s technology solutions, using visual packages to make it clear that customers were buying their product.
“RK Creative’s strategy enabled us to attract new, larger clients, that previously saw us as a smaller start up business. Through evolving our existing brand, we were able to convey that we are an established and experienced IT consultancy with strategic insight, underpinned through our clear proposition. We now have a much more focused approach across all our touch points including a content rich responsive website.”