Following their success in Europe, Smartwares proposed to launch its Princess brand into the UK with the introduction of the Smart Fan for home cooling, in time for the summer.
We worked with their marketing team to create some brand personality around the campaign, by giving the design direction an illustrative style that conveyed the idea of ‘bringing the outside in’.
This also helped to keep the overall look simple, yet bold, as we needed to clearly communicate the Smart Fan’s features and benefits, RRP and where online it was available to purchase.
The campaign made a bold statement across advertising within home interest publications, digital assets for online retailers, in-store POS and social media, as it was all about being seen.
“RK Creative’s strategy helped us to encourage our customers to stock the Smart Fan and be part of the campaign that enabled us to attract consumers to actually make a purchase. I needed a creative campaign with a strong link to sales and RK Creative nailed it. It was a joy to work with RK Creative. They understood my brief perfectly and their visuals and ideas were just what I had in mind and more. RK Creative are a pleasure to work with and I can’t recommend them enough, they are the perfect mix of creativity and strategic thinking.”